Digital SMEs, Let's Go Global with Unilever

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Unilever's Go Global initiative started earlier this month and is open to digital marketing start-ups in the area of content, mobile or other connected devices.  The seven digital companies selected will be awarded $100,000 and their technology will be incorporated into a Unilever brand’s marketing campaign in the UK, US, South Africia, Indonesia, India, Brazil or Argentina.

The Unilever brands involved are: Magnum, Surf, Flora Pro-Activ, Hellmann’s, Vaseline and Clear.

Learn more here.  Apply here (deadline:  January 17, 2014)  Make your global dream come true in the new year!

Happy Holidays from The Global Small Business Blog!

©2013 Laurel J. Delaney.  All rights reserved.

Wishing you a holiday season

filled with joy

and special moments.

Note:  Macy's Walnut Room Chicago, established in 1907, is one of Chicago's most beloved landmarks.

From Dishwashing Soap to Diapers, California Will Export it

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The executive director of the new California-China Office of Trade and Investment, Diane Long, a veteran member of China's expatriate business community, plans to help California entrepreneurs navigate doing business in China.

Her mission:

 ... helping boost the Golden State's exports to the world's second-largest economy, now about $14 billion a year.

Read the entire article:  Diane E. Long helps California boost exports to China

Seven Social Media Global Career Killers

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In the article, "Six Social Media Career Killers, Sylvia Pennington talks about blunders one can make while using social media platforms.

I've added one more misstep to make it seven:  Be culturally sensitive to your audience!  With the Internet, you now must understand, appreciate, and work with individuals from cultures other than your own so be aware, accept cultural differences and adapt accordingly.  (For example, would every person in the world identify with the photo shown above if you placed it on your LinkedIn account, a more business-oriented site?)

Read the entire article:  Six Social media career killers

Is Yahoo! Truly Global?

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Yahoo! has rolled out a new home page globally in the UK, Ireland, Germany, France, Italy, Spain, and South Africa.  But does this make them truly global?

Read:  Yahoo!'s New Homepage Starts Going Global

Duty Free Model is Going Global

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Qatar Duty Free is preparing to expand internationally, with Senior Vice President Keith Hunter saying the company will look at opportunities around the world.

“We’ll [says Hunter] be looking all around the world [for] any opportunities where it may be a business opportunity for us or a partnership or an association.”

Read the entire article: Qatar Duty Free Signals Ambitions For International Expansion

Pack Light On Your Digital Devices When Traveling Internationally

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Oh how difficult it is to leave our digital devices behind when we travel internationally for leisure.  But that does not need to be the case.  You can travel overseas and still stay connected with the world.  Here's how - with some tips on considering a lightweight digital device packing mentality.

What to do (and not to do) when traveling overseas with Apple gear

(Note:  In my new book, "Exporting:  The Definitive Guide to Selling Abroad Profitably," I cover an entire chapter on international travel and security tips (Chapter 26).  The book will be published by Apress in nine (9) days!